Timeline

1 DAY

Service

WAITLIST PAGE

BOLD
‍
CREATIVE

ENGAGING.

Challenge

Ebisu Drift Circuit needed to build anticipation and capture serious leads for their re-opening. They required a strategy to gauge market interest, collect qualified driver information, and create buzz within the drifting community before construction completion.

Solution

Designed and developed a high-energy waitlist landing page with immersive video backgrounds and integrated email automation for nurturing leads through the pre-launch phase.

Outcome

A conversion-optimized waitlist page that captured 2,400+ qualified leads in the first 3 months, achieved a 68% email open rate for nurture campaigns, and built a thriving community eagerly awaiting opening day.
gsap.registerPlugin(Observer,CustomEase) CustomEase.create("slideshow-wipe", "0.6, 0.08, 0.02, 0.99"); function initSlideShow(el) { // Save all elements in an object for easy reference const ui = { el, slides: Array.from(el.querySelectorAll('[data-slideshow="slide"]')), inner: Array.from(el.querySelectorAll('[data-slideshow="parallax"]')), thumbs: Array.from(el.querySelectorAll('[data-slideshow="thumb"]')) }; let current = 0; const length = ui.slides.length; let animating = false; let observer; let animationDuration = 0.9 // Define the duration of your 'slide' here ui.slides.forEach((slide, index) => { slide.setAttribute('data-index', index); }); ui.thumbs.forEach((thumb, index) => { thumb.setAttribute('data-index', index); }); ui.slides[current].classList.add('is--current'); ui.thumbs[current].classList.add('is--current'); function navigate(direction, targetIndex = null) { if (animating) return; animating = true; observer.disable(); const previous = current; current = targetIndex !== null && targetIndex !== undefined ? targetIndex : direction === 1 ? current < length - 1 ? current + 1 : 0 : current > 0 ? current - 1 : length - 1; const currentSlide = ui.slides[previous]; const currentInner = ui.inner[previous]; const upcomingSlide = ui.slides[current]; const upcomingInner = ui.inner[current]; gsap.timeline({ defaults: { duration: animationDuration, ease: 'slideshow-wipe' }, onStart: function() { upcomingSlide.classList.add('is--current'); ui.thumbs[previous].classList.remove('is--current'); ui.thumbs[current].classList.add('is--current'); }, onComplete: function() { currentSlide.classList.remove('is--current'); animating = false; // Re-enable observer after a short delay setTimeout(() => observer.enable(), animationDuration); } }) .to(currentSlide, { xPercent: -direction * 100 },0) .to(currentInner, { xPercent: direction * 50 }, 0) .fromTo(upcomingSlide, { xPercent: direction * 100 }, { xPercent: 0 }, 0) .fromTo(upcomingInner, { xPercent: -direction * 50 }, { xPercent: 0 }, 0); } function onClick(event) { const targetIndex = parseInt(event.currentTarget.getAttribute('data-index'), 10); if (targetIndex === current || animating) return; const direction = targetIndex > current ? 1 : -1; navigate(direction, targetIndex); } ui.thumbs.forEach(thumb => { thumb.addEventListener('click', onClick); }); observer = Observer.create({ target: el, type: 'wheel,touch,pointer', // Drag events to go left/right onLeft: () => { if (!animating) navigate(1); }, onRight: () => {if (!animating) navigate(-1); }, // For wheel events, check horizontal movement onWheel: (event) => { if (animating) return; if (Math.abs(event.deltaX) > Math.abs(event.deltaY)) { if (event.deltaX > 50) { navigate(1); } else if (event.deltaX < -50) { navigate(-1); } } }, wheelSpeed: -1, tolerance: 10 }); // Cleanup function if you need it return { destroy: function() { if (observer) observer.kill(); ui.thumbs.forEach(thumb => { thumb.removeEventListener('click', onClick); }); } }; } function initParallaxImageGalleryThumbnails() { let wrappers = document.querySelectorAll('[data-slideshow="wrap"]'); wrappers.forEach(wrap => initSlideShow(wrap)); } // Initialize Parallax Image Gallery with Thumbnails document.addEventListener('DOMContentLoaded', () => { initParallaxImageGalleryThumbnails(); });